Design, Photography, Video Production, and Creative Solutions
Starting in 2014, I was a foundational part of the companies creative department. It was a rewarding experience being an integral part of the companies strategic development including: design (internally and for clients), photography of over 400 products (for print and web), layout and print production, prepress operation, video production and animation for healthcare clients.
I was the first designer in the newly established creative department (2014). Working directly with the productions department, we helped shape the companies growth across the healthcare market. In that time, Finity has become a nationally recognized healthy rewards solution for Medicaid and Medicare.
Finity provides incentives to members of healthcare plans for actively staying healthy. MCOs use the program as a tool to maximize their preventative care programs and keep members from going to expensive emergency room visits.
Client Catalog cover – brand elements removed
The healthy rewards program provides members of Major Care Organizations (MCOs) with incentives to complete healthy activities. Members earn points and spend these on catalog items. As an example, a member can earn points and receive a Philips Sonicare toothbrush by going to their annual dental checkup.
The catalog provides a wide range of healthy products:
- Children’s Activities
- Education & Creativity
- Essential Items
- Kitchen & Nutrition
- Movement & Fitness
- Personal Care
Member Testimonial Videos
Finity was asked to produce marketing videos to show the effectiveness of the rewards program. In the past three years, the video production team has filmed on location and produced four member testimonial projects and a commercial video for the companies healthcare clients across the US.
I took on various producer and production roles in order to make each project unique and successful including: securing locations for filming, producing storyboards and animatics, procuring rental equipment, scouting and filming b-roll, script editing for the member testimonials, lighting, sound recording, camera operation, and editing the work using Audition, After Effects, and Premiere.
Finity’s Four E’s
This poster was a design I created to showcase the companies Four E’s:
With the goal of reaching Excellence, this poster is a tool to visually communicate Finity’s core values.